Paragraph Completion - Imposing Rules vs Research
CAT 2006 Slot 1 · Verbal Ability & Reading Comprehension · Easy · Verbal Ability
This is an easy Verbal Ability & Reading Comprehension question from the CAT 2006 Slot 1 paper. It tests Verbal Ability. The full answer key and a step-by-step explanation are below — try it yourself first, then reveal the solution.
I am sometimes attacked for imposing 'rules'. Nothing could be further from the truth. I hate rules. All I do is report on how consumers react to different stimuli. I may say to a copywriter, "Research shows that commercials with celebrities are below average in persuading people to buy products. Are you sure you want to use a celebrity?" Call that a rule? Or I may say to an art director, "Research suggests that if you set the copy in black type on a white background, more people will read it than if you set it in white type on a black background."
- A.
Guidance based on applied research can hardly qualify as 'rules'.
- B.
Thus, all my so called 'rules' are rooted in applied research.
- C.
A suggestion perhaps, but scarcely a rule.
- D.
Such principles are unavoidable if one wants to be systematic about consumer behaviour.
- E.
Fundamentally it is about consumer behaviour — not about celebrities or type settings.
A suggestion perhaps, but scarcely a rule.
Explanation
Following the second example about black type on white background, the rhetorical ending "A suggestion perhaps, but scarcely a rule" perfectly mirrors the earlier "Call that a rule?".
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