Logos
CAT 2017 Slot 2 · VARC · Medium · Odd One Out
Five sentences related to a topic are given below. Four of them can be put together to form a meaningful and coherent short paragraph. Identify the odd one out.
- Those geometric symbols and aerodynamic swooshes are more than just skin deep.
- The Commonwealth Bank logo - a yellow diamond, with a black chunk sliced out in one corner - is so recognisable that the bank doesn't even use its full name in its advertising.
- It's not just logos with hidden shapes; sometimes brands will have meanings or stories within them that are deliberately vague or lost in time, urging you to delve deeper to solve the riddle.
- Graphic designers embed cryptic references because it adds a story to the brand; they want people to spend more time with a brand and have that idea that they are an insider if they can understand the hidden message.
- But the CommBank logo has more to it than meets the eye, as squirrelled away in that diamond is the Southern Cross constellation.
Answer
1
Explanation
43 is a unit: both sentences talk of the cryptic references, hidden shapes and so on that graphic designers embed in logos to entice people into spending more time with a brand. The unit 25 follows this up with the example of the Commonwealth Bank logo. 4325 is a cogent paragraph. While 1 seems to relate to 4 and 3, neither 2 nor 5 relates to 1. So, 1 is the odd one out.
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