Sources of Competitor Information
CMAT 2022 · Innovation & Entrepreneurship · Easy · Market Research
An entrepreneur can get a lot of quality information about competitors from _________.
- A.
Company reports and published accounts
- B.
Product information leaflets
- C.
Websites
- D.
All the above
Answer
D
Explanation
Competitor intelligence can be gathered from financial reports, promotional leaflets, product descriptions, company websites, press releases, etc.
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