Diversification and Differentiation Concepts

CMAT 2022 · INE · Easy · Business Strategy

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Given below are two statements: Statement I: 'Diversification' means adding new lines of business. Statement II: Differentiation means creating specialized products that gain competitive advantage with a particular segment of the market.

In light of the above statements, choose the correct answer from the options given below:

  1. A.

    Both Statement I and Statement II are true

  2. B.

    Both Statement I and Statement II are false

  3. C.

    Statement I is true but Statement II is false

  4. D.

    Statement I is false but Statement II is true

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