Competitive Edge for Instant Coffee Enterprise
CMAT 2024 · Innovation & Entrepreneurship · Easy · Innovation and Entrepreneurship
Which of the following can give an enterprise dealing in instant coffee a competitive edge ? (1) Quality, taste and location (2) Population increase in the city (3) Ambience and customer relationship
- A.
Quality, taste and location
- B.
Population increase in the city
- C.
Ambience and customer relationship
- D.
(1) and (3) only
D
Explanation
Both factors (1) Quality, taste and location, and (3) Ambience and customer relationship provide direct competitive advantages to a coffee enterprise. General population increase (2) benefits all businesses equally and does not confer a competitive edge.
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