Diffusion of Innovation Theory Theorist

CMAT 2024 · Innovation & Entrepreneurship · Easy · Innovation

Diffusion of Innovation theory is associated with

  1. A.

    Schumpeter

  2. B.

    Peter Drucker

  3. C.

    Fedrick Taylor

  4. D.

    E.M. Rogers

Answer

D

Explanation

E.M. Rogers popularized the Diffusion of Innovations theory in his 1962 book.

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