Passage on Brainstorming and Creativity
XAT 2015 · VALR · Medium · Reading Comprehension
Passage / data set
Creative thinking can be used by management teams to produce actions that will potentially increase innovation and identify opportunities. Brainstorming is one technique that can enhance creativity. Brainstorming is usually regarded as a method to be used with groups of people. Although, it can be employed with individuals, the benefit of involving a group is that one person's idea can help to stimulate even more ideas by other group members.
Underlying brainstorm is the idea that people's creativity is restricted because they tend to reject ideas at too early a stage. This can be because they may be imposing imaginary constraints on a problem or making false assumptions. Alternatively, they may be unable to see a problem from multiple perspectives or they may be stereotyping problems and possible solutions and hence failing to see their wider potential. Involvement of people with different perspectives enriches the idea generation.
Question 1 of 2
Pick the option that best captures the relationship between the two paragraphs above.
- A.
The first paragraph describes a technique and the second is an example that supports it.
- B.
The first paragraph describes a process and the second paragraph contradicts the descriptions.
- C.
The first paragraph describes a technique. The first part of the second paragraph contradicts it and the second part of the second paragraph makes untested claims.
- D.
In the first paragraph, the author conveys the understanding of a subject and in the second paragraph the author complements the first.
- E.
In the first paragraph the author describes a technique and in the second paragraph the author provides explanation of its advantages.
Question 2 of 2
Which of the following options would be closest to the main argument in the second paragraph above?
- A.
Viewing students as customers, future alumni, brand ambassadors, potential recruiters etc., would make engineering colleges more successful.
- B.
Good students, after completing the MBA, should play multiple roles in an organization to become successful leaders.
- C.
India does better in team sports like cricket than in individual sports like swimming.
- D.
All departments of the organization, including marketing, should give inputs to generate new ideas for improving customer satisfaction.
- E.
Compared to small entrepreneurial firms, large organisations will definitely generate more ideas.
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