Business Term Dogfooding

XAT 2018 · General Knowledge · Easy · General Knowledge

If a company encourages its employees to use its own products to understand customers' perception, then the company is engaging in:

  1. A.

    Dogfooding

  2. B.

    Lionhunting

  3. C.

    Moonlighting

  4. D.

    Spacetraveling

Answer

A

Explanation

'Dogfooding' (eating your own dog food) refers to a practice where a company uses its own products to test and promote them.

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