Multiple Customer Segments
CMAT 2022 · Innovation & Entrepreneurship · Medium · Entrepreneurship
Having more than one customer segment:
- A.
Can never be beneficial as this makes an entrepreneur lose focus
- B.
Can never be beneficial as it brings in undesired complexity
- C.
Can be beneficial as it helps maintain consistent business throughout the year
- D.
Can be beneficial as it helps reduce costs
Answer
C
Explanation
Targeting multiple customer segments allows a business to diversify revenue streams, balance seasonal fluctuations, and sustain business demand consistently throughout the year.
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