Factors to Estimate Market Potential
CMAT 2024 · Innovation & Entrepreneurship · Medium · Innovation and Entrepreneurship
Which of the following factors must you judge to estimate the market potential? (A) Present Market Demand (B) Export Market Demand (C) Future Market Demand (D) Labour Demand (E) Retailer's Consumption Preferences
Choose the correct answer from the options given below :
- A.
(B), (C) and (D) only
- B.
(A), (B) and (D) only
- C.
(A), (B) and (C) only
- D.
(B), (D) and (E) only
C
Explanation
Estimating market potential involves evaluating demand aspects: Present Market Demand (A), Export Market Demand (B), and Future Market Demand (C). Labour demand and retailer preferences are operational/supply-side factors rather than direct measures of total market demand potential.
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