Segmentation and Targeting Definitions
CMAT 2024 · Innovation & Entrepreneurship · Easy · Marketing
Given below are two statements : Statement I: Dividing the market in small niches is known as targeting. Statement II: Segmentation and targeting are essential components of understanding the market and tap it effectively.
In the light of the above statements, choose the correct answer from the options given below:
- A.
Both Statement I and Statement II are true
- B.
Both Statement I and Statement II are false
- C.
Statement I is true but Statement II is false
- D.
Statement I is false but Statement II is true
D
Explanation
Statement I is false because dividing the market into smaller groups/niches is called 'Segmentation'. 'Targeting' is selecting which segment to serve. Statement II is true.
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