Statements on Startup Pivoting

CMAT 2025 · Innovation & Entrepreneurship · Easy · Startup Strategy

Given below are two statements:

Statement I: Pivoting in a startup context refers to changing the business model or strategy in response to market feedback. Statement II: Pivoting always involves changing the target market essentially.

In light of the above statements, choose the correct answer from the options given below:

  1. A.

    Both Statement I and Statement II are true

  2. B.

    Both Statement I and Statement II are false

  3. C.

    Statement I is true but Statement II is false

  4. D.

    Statement I is false but Statement II is true

Answer

C

Explanation

Statement I is true. Statement II is false because pivoting does not always require changing the target market; it could mean changing the product feature, revenue model, or channel.

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