TrueColor Event Management and Agency Transition

XAT 2025 · DM · Medium · Decision Making

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Passage / data set

TrueColor is an event management company in Tivanna selling concert tickets. They relied on media agency Zedius to sell 50,000 tickets per event. New sales manager Sukanta Rao is tasked by CEO Adil Banerjee with raising ticket sales to 100,000.

Question 1 of 3

Sukanta feels the target requires replacing Zedius, but hesitates to make major changes in his first year. Which reason will BEST help Sukanta NOT to start making major changes immediately?

  1. A.

    Zedius has managed TrueColor's marketing for the last five years.

  2. B.

    The owners of Zedius are respected citizens of Tivanna.

  3. C.

    Sukanta needs more time to learn about the dynamics of the eastern market.

  4. D.

    TrueColor recruited Sukanta specifically to increase ticket sales by whatever means necessary.

  5. E.

    For around a decade, ticket sales have consistently hovered at 50,000.

Question 2 of 3

Competitors accuse Zedius of black-market ticket sales. Which option will BEST help CEO Adil ignore the accusations and maintain the status quo?

  1. A.

    In Tivanna, the competing media agencies keep defaming each other out of fierce competition.

  2. B.

    Zedius promises a particular threshold of ticket sales as decided by TrueColor.

  3. C.

    Zedius is the largest media agency in Tivanna.

  4. D.

    Some attendees admitted to paying cash to gate keepers to get in.

  5. E.

    Tivanna being a small city, a few prominent personalities have to be allowed in without tickets.

Question 3 of 3

Sukanta replaces Zedius with a skeletal team of 3 freshers. The event sells only 40,000 tickets, sparking internal turmoil. What should now be Adil's BEST course of action?

  1. A.

    He should make Sukanta and his team to go back to Zedius immediately.

  2. B.

    He should wait and watch as the investment in Sukanta may need more time to bear result.

  3. C.

    He should engage a different media agency which is working for TrueColor's main competitor.

  4. D.

    He should dismiss Sukanta's team and let the earlier media agency to take over.

  5. E.

    He should threaten Sukanta that if sales do not improve by next year, he and his team will be fired.

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