Bringing Ideas to Market

CMAT 2023 · Innovation & Entrepreneurship · Medium · Innovation & Entrepreneurship

Which of the following is not a legitimate way of bringing a new business idea to market?

  1. A.

    A start up

  2. B.

    Business plan

  3. C.

    A buy-out

  4. D.

    Franchise

Answer

B

Explanation

A business plan is a document/tool describing business goals, not a method or structure for market entry (unlike startups, buy-outs, or franchising).

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