Types of Innovation: Premium Market
CMAT 2023 · Innovation & Entrepreneurship · Easy · Innovation & Entrepreneurship
Which type of innovation seeks to make a better product to target the high-end of the market?
- A.
Sustaining innovation
- B.
Low-end disruptive innovation
- C.
New market disruptive innovation
- D.
Quantity based innovation
Answer
A
Explanation
Sustaining innovation improves existing products to deliver higher performance and value, typically targeting demanding high-end customers.
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