Match Adopter Categories with Descriptions
CMAT 2025 · Innovation & Entrepreneurship · Medium · Diffusion of Innovation
Match List I with List II:
| List I | List II |
|---|---|
| A. Innovators | I. These people are rarely leaders but they do adopt the new idea |
| B. Laggards | II. These are people who represent opinion leaders |
| C. Early majority | III. These people are bound by tradition and are very conservative |
| D. Early adopters | IV. These are people who want to be the first to try an innovation |
Choose the correct answer from the options given below:
- A.
A-IV, B-III, C-II, D-I
- B.
A-I, B-II, C-III, D-IV
- C.
A-IV, B-III, C-I, D-II
- D.
A-IV, B-II, C-III, D-I
Answer
C
Explanation
- Innovators: Want to be the first to try an innovation (A-IV)
- Laggards: Bound by tradition and very conservative (B-III)
- Early majority: Rarely leaders but adopt new ideas before average (C-I)
- Early adopters: Opinion leaders (D-II)
Thus, the correct match is A-IV, B-III, C-I, D-II.
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